That tired Ten-Percent claim pops up all the time. Last year, national magazine ads for U.S. Satellite Broadcasting showed a drawing of a brain. Under it was the caption, "You only use 11 percent of its potential." Well, they're a little closer than the ten-percent figure, but still off by about 89 percent. In July 1998, ABC television ran promotional spots for "The Secret Lives of Men," one of...
