We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a new television program setting using a data set that contains both viewing and stated expectations and experiences. We use this model to not only assess the relative impact of advertising exposures and social engagement, but also to...

A research team headed by Sargent probed children’s responses to televised fast-food ads. The study tested Children’s Advertising Review Unit (CARU) advertising self-regulation guidelines, in which the Better Business Bureau “evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Program for Children’...

Smartphone advertisement is increasingly used among many applications and allows developers to obtain revenue through in-app advertising. Our study aims at identifying potential security risks of mobile-based advertising services where advertisers are charged for their advertisements on mobile applications. In the Android platform, we particularly implement bot programs that can massively gener...

AIMS To describe and compare the extent of exposure among youth and adults to antitobacco advertising funded by tobacco control agencies, and to smoking-related advertising from tobacco and pharmaceutical companies. DESIGN Archival records of television advertising exposures from Nielsen Media Research for the largest 75 media markets in the United States from 1999 to 2003. MEASUREMENTS Mea...

The College of Communication and Information fosters among students a sense of the legal and ethical responsibilities of access to information and the exercise of expression in a democratic society. Additionally, the college serves the professional goals of preparing students for careers in communication and information. The college includes four schools – School of Advertising and Public Relat...

Abstract: We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other industries in many respects. We find that a move from a TV monopoly to a TV duopoly may redu...

Advertising banners are graphical elements that are transmitted with the contents of a web page and that serve advertising purposes. Since banners usually do not relate to the users’ interests, banners are often rejected. Much effort has been spent on trying to adapt banners to users. While the usual approach is to try to accomplish that by collecting data about the user, we propose a different...

Objective: The parent-child relationship and the daily blood sugar control by adolescents can affect family functioning. This study aimed to evaluate the effectiveness of unified trans-diagnostic treatment protocols on parent-child interaction and blood sugar levels in adolescents with type 1 diabetes. Materials and Methods: The present study was quasi-experimental with a pretest and posttest ...

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the mid-1990s; average elasticities since have been similar. A benefit-cost ratio of the farmer-funded gene...