The research aims to measure the effect of sensory marketing (visual marketing, audio olfactory taste tactile marketing) in enhancing customer loyalty (behavioral loyalty, situational perceptual loyalty) and mediating role knowledge (product knowledge, price promotion distribution, employees, physical evidence, process) a group large single market markets Baghdad researcher chose it because cha...

(1) Background: the present research addresses sensory marketing to check its possible potential in making consumer shopping experience physical points of sale more sustainable and efficient, both for buyers selling company. (2) Aims: main purpose this study is whether, by applying merchandising techniques a shop, business can be economically profitable and, thus, make it sustainable. The objec...

Evaluation is a process that analyzes elements in order to achieve different objectives such as quality inspection, marketing and other fields in industrial companies. This paper focuses on sensory evaluation where the evaluated items are assessed by a panel of experts according to the knowledge acquired via human senses. In these evaluation processes the information provided by the experts imp...

Sensory branding is based on the idea that consumers are most likely to form, retain and revisit memory when their all five senses are engaged during the process of buying products or services. By going beyond the traditional marketing media of only sight and sound, brands are now taking advantage of all other senses to establish a stronger and longer-lasting emotional connection with consumers...

A visit to a haute cuisine restaurant is feast for all the senses. This study investigates sensory aspects of Ecuadorian which has recently grown in popularity. key reason this popularity diversity and availability local ingredients fusion ancestral heritage with creativity new generation chefs. Four in-depth interviews were conducted head chefs restaurants, three Ecuador one Spain. The asked h...

An optimised brand has physical and symbolic qualities that meet consumers' expectations during end uses. Currently, sensory analysis and market research each collect their own data and lump individuals into a group before modelling preferences. Yet the issue is how the effects of the brand's measured characteristics interact in the mind of each customer to influence choices at the points of pu...