Despite the expected value of online customer reviews as an emerging advertising medium, the manner of enforcing its effectiveness on customers’ purchase behavior is still a question not well answered. To address the question, we propose a new central route cue called “advertising appeal” to examine attitude and intention to purchase a product or service based on the reasoning of the elaboratio...

In this study we quantify for the first time electrophysiological components associated with incorporating long-term semantic knowledge with visuo-spatial information using two variants of a traditional matrix patterns task. Results indicated that the matrix task with greater semantic content was associated with enhanced accuracy and RTs in a change-detection paradigm; this was also associated ...

The objective of this paper is to describe a semantic annotation formalism of video-conferencing documents. It is about an annotation process based in the interpretation of the content of documents. The suggested formalism relies the elaboration of multi-dimensional and document multi-facet model of description, allowing to contextualize the different descriptions. This model is expressed in th...

An approach to the construction of integral robot control systems is suggested based on the employment of information value characteristics. A method for representation of the value characteristics and their dynamics is decribed. A certain elaboration of the semantic networks idea forms the basis of the method. Specific examples illustrate the use of the suggested approach.

Semantic knowledge contains information about both individual concepts and relationships between concepts. Relationships come in many forms, including taxonomic and thematic, and are critical for converting collections of attributes known about each entity into an interconnected web of semantic knowledge. According to computational modeling studies, increasing knowledge about entities and their...

The online consumer review, which is a positive or negative statement created by consumers, is an independent product information resource with growing popularity and importance. To maximize the effect of online consumer reviews, this study proposes two different review formats (list review format vs. matrix review format), and examines which representation format is efficient depending on cons...

This article makes suggestions about how to effectively communicate the risks associated with products and services to consumers. The authors realize this goal by drawing on several rich streams of literature on the psychology of persuasion. Specifically, they provide guidelines for developing effective communications based on the elaboration likelihood model of persuasion and integrating emerg...

Firms invest millions of dollars in the introduction of new information systems for long-term benefit. If employees are not willing to accept a new information system, such investments may be wasted. Employee acceptance of a new information system is in part determined by external influences. However, previous research has neglected the paths of persuasive strategies and external social influen...