Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...

Thus, the content-determination and rhetorical planning functions are not integrated in AlethGen, but separated in two different sub-modules. On one hand, Ale thGen ' s Rhetorical planner produces surface rhetorical representation (not intermediate, as for example in RST [Mann & Thompson 88]). On the need for surface rhetorical representation, see [Coch & David 94]. On the other hand, Rhetorica...

Scholarly attention to Colossians in the recent past has included attention to the nature of the Colossian heresy,1 the hymn to Christ in Col. 1:15-20,2 and the literary style of Colossians generally.3 Although rhetorical studies of Colossians have appeared, comprehensive rhetorical studies which consider the letter’s invention, arrangement, and style have been few in number.4 The current artic...

Persuasive negotiation occurs when autonomous agents exchange proposals that are backed up by rhetorical arguments (such as threats, rewards, or appeals). The role of such rhetorical arguments is to persuade the negotiation opponent to accept proposals more readily. To this end, this paper presents a rhetorical model of persuasion that defines the main types of rhetorical particles that are use...

Coherent texts are not just simple sequences of clauses and sentences, but rather complex artifacts that have highly elaborate rhetorical structure. This paper explores the extent to which well-formed rhetorical structures can be automatically derived by means of surface-form-based algorithms. These algorithms identify discourse usages of cue phrases and break sentences into clauses, hypothesiz...

Herbert Simon was the apostle of bounded rationality. He very often illustrated bounded rationality in the context of the theory of the firm, and was, of course, a major contributor to organizational theory. However, in spite of Simon s efforts, I argue that bounded rationality has been only incompletely absorbed in the economics of organization, is little used for substantive purposes, and mos...

This tiiesis addresses a difficult problem in text processing: crealing a System lo automalically dérive rhetorical structures o f text. Allhough thè rhelorical structure lias proven to be useful in many fields o f text processing sucli as text summarisation and information extraction, Systems that auiomalically generate rhetorical structures with high accuracy are difficult to find. This is bc...

A question may be asked not only to elicit information, but also to make a statement. Questions serving the latter purpose, called rhetorical questions, are often lexically and syntactically indistinguishable from other types of questions. Still, it is desirable to be able to identify rhetorical questions, as it is relevant for many NLP tasks, including information extraction and text summariza...

Past research is not clear on the process by which rhetorical questions influence persuasion (i.e., increased focus on message arguments vs. on the persuasion agent). Based on recent theories of persuasion knowledge and rhetorical figures in advertising, our model delineates conditions under which rhetoricals are likely to enhance argument elaboration (low salience of the rhetorical) and those ...