the current study aims to identify and examine the effect of market orientation, management innovation and technological innovation on organizational performance. the current research was conducted using descriptive- correlational methodology. the population of the current research included pharmaceutical companies throughout the country. using simplerandom sampling method and cochran formula, ...

the purpose of this paper is to analyze the simultaneous effect of corporate culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. to this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. the samples were selected based on a stratified sampling of commodity and specialty indust...

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One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...

the aim of this research is to develop a model of antecedents and consequences of iran exemplary exporters’ competitive intelligence (ci) in order to identify their strengths and weaknesses. for this purpose we discuss position and growth strategies of exporters, effective use of ci, export competitiveness enhancement and sustainable export development. based on conceptual model, knowledge mana...

nowadays, the pioneer companies are trying to increase their profitability through satisfying the needs of their customers by using the best possible way. therefore, market orientation strategy is considered to be the key to organizational success. market orientation is a major issue in management of the market and potential customers and with its positive relation with the business performance...

The present research carried out to study the relationship of market orientation and innovation and their effect on entrepreneurship and value creation for customers. To do so, as the sample was unlimited, 241 active companies in agriculture and food industry were selected as the samples by random sampling method. Via standard questionnaire, we gathered data on managers and senior experts' opin...