Present study mainly aims at exploring the various factors that influences consumer buying behavior and purchase decision and to identify the various promotional activities used by the sellers in order to motivate the consumer buying behavior and purchase decision. This study consists of Indian cosmetic industry. It is one of the fastest growing industries in India. Cosmetics are mixtures of su...

The assessment of promotional sales with models constructed by machine learning techniques is arousing interest due, among other reasons, to the current economic situation leading to a more complex environment of simultaneous and concurrent promotional activities. An operative model diagnosis procedure was previously proposed in the companion paper, which can be readily used both for agile deci...

OBJECTIVE To identify what features of social media - promotional messaging or peer networks - can increase physical activity. METHOD A 13-week social media-based exercise program was conducted at a large Northeastern university in Philadelphia, PA. In a randomized controlled trial, 217 graduate students from the University were randomized to three conditions: a control condition with a basic...

tising on the performance and asset and liability characteristics of firms Germain Act of 1982 eliminated many of the differences in in the U.S. savings and loan industry over the period 1985 to 1989. The the asset and liability powers of thrifts and other depository results of a simultaneous equation analysis on a sample of 2,534 thrifts institutions. The Financial Institutions Reform, Recover...

OBJECTIVE To assess the effectiveness of a behaviour change approach, with or without financial support, in improving vitamin A (VA) intake and serum retinol concentration through mango and liver consumption by children. DESIGN A parallel design (no control area) was used to assess changes in VA intake and serum retinol over a 15-week period. SETTING AND SUBJECTS A pilot study was implement...