The research in Human Computer Interaction (HCI) has nowadays extended its attention to the study of persuasive technologies. Following this line of research, in this paper we focus on websites and mobile applications in the e-commerce domain. In particular, we take them as an evident example of persuasive technologies. Starting from the hypothesis that there is a strong connection between logi...

Technologies that are intentionally designed to change a person’s attitude or behaviors are emergent. Designers of these technologies frequently use implementations of influence strategies to increase the effectiveness of their systems. In this paper we argue that there are large individual differences in users responses to implementations of influence strategies, and as such persuasive technol...

This paper uses argumentation tools to show by means of analyzing nine cases from law and politics how argument strategies using persuasive definitions and quasi-definitions are powerful rhetorical tools of persuasion. By bringing to lightthe argumentation structure found in these examples, it is shown that definitions and redefinitions can have serious legal and political implications. Persuas...

Though a variety of persuasive health applications have been designed with a preventive standpoint toward diseases in mind, many have been designed largely for a general audience. Designers of these technologies may achieve more success if applications consider an individual’s personality type. Our goal for this research was to explore the relationship between personality and persuasive technol...

This text reports the work-in-progress of a PhD project about the development of evaluation tools to assist the design of persuasive game systems. The theoretical framework provided by BCSSs can be used in the context of games through a redefinition of games as "systems" in order to highlight their persuasive intent, and to focus on their core quality of interactive systems. The PSD model can b...

Persuasive technology is growing in popularity, yet to date, there has been limited research in this field outside of the U.S.A. This paper introduces ongoing research investigating whether the success of persuasive technology is based on how closely it matches the culture of its target audience.

Persuasive technologies are increasingly ubiquitous, but the strategies they utilise largely originate in America. Consumer behaviour research shows us that certain persuasion strategies will be more effective on some cultures than others. We claim that the existing strategies will be less effective on non-American audiences than they are on American audiences, and we use information from inter...

Persuasion is an emerging topic in the field of Human Computer Interaction: persuasion functions will improve the effectiveness of intelligent interfaces. The focus of this paper regards how persuasion affects Rhetorical Relation (RR) selection in the generation of an effective, and context-adapted, message. Using a taxonomy of persuasive strategies, together with a reasoning model, a tree-like...

This paper presents resources and lexical strategies for persuasive natural language processing. After the introduction of a specifically tagged corpus of political speeches, some forms of affective language processing in persuasive communication and prospects for application scenarios are provided. In particular Valentino, a prototype for valence shifting of existing texts, is described.