The authors explored the influence of avatar personalization on students’ competence beliefs in a virtual world-based assessment environment. The avatar personalization options allowed seventh and eighth grade students (n = 110) to customize the appearance of their avatar and provided them with the option to personalize their in-world conversations by choosing a name for their avatar. Based on ...

In this position paper we discuss the application of personalization in persuasive technology design in light of the Personalized Design Process model (PDP-model). The PDP-model defines personalization as aligning a persuasive product to the end-user by stakeholder involvement (i.e. designers, endusers, domain experts and family/relatives) across the Problem Definition-, the Product Designand/o...

This report provides an overview of the achievements of working group A3 for bringing personalization functionality to the Semantic Web. It continues the work started in the deliverable A3-D1 which gave an overview on personalization know-how of partners in A3. In the deliverable at hand, we report on our achievements on reasoning for personalization in the Semantic Web (see Section 2), and par...

Online merchants adopt web personalization to customize web content to match online users’ needs. Prior research has only looked at the “success” side of web personalization. Little research examines the “problematic” side of web personalization. The objective of this research is to explore how “malfunctioning” personalized web services influence an online user’s trust in the personalization ag...

News is increasingly being accessed on smartphones and tablets, establishing mobile news reading as one of the most popular activities on mobile devices. News reading is also a very individual activity with marked differences in the way people read and access the news, however, news apps have limited personalization. In this paper, we approach news personalization as a two-dimensional problem. ...

Personalization is a key component of an interactive marketing strategy. Its purpose is to adapt a standardized product or service to an individual customer’s needs. The goal is to create profit for the producer and increased value for the consumer. Applications of personalization have advanced greatly in conjunction with the Internet, since it provides an environment that is information rich a...

Mobile personalization is frequently discussed, and has been shown in relation to a number of usage scenarios. However, this research has focused mainly on technology development. There have been few studies of mobile user experience, and personalization in sports. This paper is devoted to the new field of studying the user experience related to mobile personalization at large sports events (LS...

Personalization of systems has been part of the renaissance of artificial intelligence in many domains. This paper investigates some emerging issues in the area of personalization as they impact systems from different perspectives. Particular attention is given to the relationship between explicitly and implicitly gathered information, information gathered from other personalization settings an...

Personalization is a new system development approach for designing information systems that change configurations based on each user’s needs and preferences. Although personalization capabilities are present throughout a large number of commercial software packages, they are just beginning to be incorporated into electronic commerce. Most of this personalization has been done in an ad hoc fashi...