We study the strategic interaction between the introduction of an online channel by a national brand manufacturer (NBM) and the introduction of store brands by the retailer. We consider three models: (i) the base model without the online channel in the market but the retailer is allowed to introduce the store brand; (ii) the base model without the store brand in the market but the NBM may intro...

Recognizing that a consumer’s congruity judgment with a store image can be formed with both actual and ideal self-images, this study investigates the differential effects that these two congruity judgments might have on a consumer’s evaluation of an online store. The results indicate that the closer the image of an online store is to the consumer’s actual self, the more favorably the store is e...

Novel online file sharing technologies have created new market dynamics and posed a great challenge to the music industry to try and retain customers. Consumers have created anonymous online networks to exchange audio files at little cost, which has led to millions of shared, illegal copies of music files and related sales losses to the industry. Legal efforts to counter this trend have lagged ...

The discovery of new music, e.g. song tracks and artists, is a central aspect of music consumption. In order to assist users in this task, several mechanisms have been proposed to incorporate novelty awareness into music recommender systems. In this paper, we complement these efforts by investigating how the music preferences of users are affected by two different aspects of novel artists, name...

This paper examines the effect of the freemium strategy on Google Play, an online marketplace for Android mobile apps. By analyzing a large panel dataset consisting of 1,597 ranked mobile apps, we found that the freemium strategy is positively associated with increased sales volume and revenue of the paid apps. Higher sales rank and review rating of the free version of a mobile app both lead to...

The online music and news markets have changed significantly and fundamentally over the past few years, as more and more new players – many of them originally from other sectors – enter the market space of the original media companies. While online news venues have been available for quite some time, the major tragedies and news events of the past few years have highlighted their ability to pro...

In recent times, communication through the internet has tremendously facilitated the distribution of multimedia data. Although this is indubitably a boon, one of its repercussions is that it has also given impetus to the notorious issue of online music piracy. Unethical attempts can also be made to deliberately alter such copyrighted data and thus, misuse it. Copyright violation by means of una...

How much would a stranger know about you if they knew only the last song you listened to? Quite a bit, at least according to the stranger. Music taste often acts as proxy for our personalities, and we constantly perform this taste perception online. In our study, we find that good first impressions are common, bad first impressions are extreme, and that people pick up on many subtle cues about ...

The purpose of the present study was to analyze the influence of previous experience with information and communication technology (ICT) tools on performance in a Web-based course. Online activity was logged. Specifically, total activities carried out and five online activity measures were computed. One hundred and twenty university undergraduates participated in a Web-based course designed to ...