recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many effor...

business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. one of these approaches is calculating the value of each customer for the company. in this paper by calculating customer lifetime value (clv) for individual customers of an online toy store named alakdolak, three customer segments are extracted. the level of ...

although many scholars had proposed lots research results about online shopping, they are quite vague and hard for enterprisers to practice it. hence, this research observes the online store policies, services, functions, and activities among 17 online shopping platforms in taiwan, china, and hong kong. and, this research (1) finds online stores assessment items by literature review; (2) establ...

online stores are dramatically increasing and becoming popular, in a way that enterprisers invest tremendous resource and effort to meet customer requirements. however, the failure rate resulting from improper operation has been increasing year by year. by investigating the main cause, the operators cannot grasp the online store websites’ industry type and attribute category. therefore, they fa...

Business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. One of these approaches is calculating the value of each customer for the company. In this paper by calculating Customer Lifetime Value (CLV) for individual customers of an online toy store named Alakdolak, three customer segments are extracted. The level of ...

E-commerce websites are important to implement in small business processes. To facilitate the transaction process, this research was carried out so that process between sellers and buyers became more effective efficient. The purpose of is attract consumers with an attractive user-friendly website buy products from KawanKita bicycle shop it has impact on increasing sales, analytical method appli...

This paper describes a consumer behavior model for online shopping, especially online music services, because they are the most popular online shopping service in Japan. Based on Howard's consumer decision model, questionnaires about decision making for online music services were given to 282 students. The questionnaire results show that almost 90% of respondents have downloaded from online mus...