Advertising on mobile terminals is a consequential advancement of traditional methods of advertising. In this article we will discuss the special potentials and challenges of mobile advertising and introduce the MoMa-system as approach to enable personalized and context sensitive advertising while guaranteeing data protection, whereas context isn’t limited to just location.

To analyze whether the phenotypic abnormalities observed in lymphotoxin-alpha(-/-) (LT alpha-/-) mice are intrinsic to the hemolymphoid system itself or dependent on stromal elements, wild-type (WT) mice were reconstituted with bone marrow (BM) cells enriched for hemopoietic stem cells from LT alpha-/- animals. WT mice reconstituted with LT alpha-/- c-kit+ Lin- Sca-1+ BM cells do not maintain f...

Object matching or object consolidation is a crucial task for data integration and data cleaning. It addresses the problem of identifying object instances in data sources referring to the same real world entity. We propose a flexible framework called MOMA for mapping based object matching. It allows the construction of match workflows combining the results of several matcher algorithms on both ...

Evolutionary algorithms generally require a large number of objective function evaluations which can be costly in practice. These evaluations can be replaced by evaluations of a cheaper meta-model of the objective functions. In this paper we describe a multiobjective memetic algorithm utilizing local distance based meta-models. This algorithm is evaluated and compared to standard multiobjective...

We propose a flexible framework called MOMA for mapping-based object Object matching or object consolidation is a crucial task for data integration and 370, COMA A System for Flexible Combination of Schema Matching Approaches. Schema matching and mapping are an important tasks for many applications, such as data integration, data warehousing and e-commerce. First and foremost our approach is ba...

Цель статьи – выявление и описание структурно-семантических особенностей эпических формул зачина жилища богатыря в олонхо момских верхоянских якутов, территории проживания которых пролегают Арктической зоне Российской Федерации, сопоставлении с эпическими формулами якутов Центральной Якутии вилюйских якутов. Актуальность данной заключается неизученности проблемы сопоставительного освещения севе...

Mobiles Marketing stellt eine konsequente Weiterentwicklung herkömmlicher Werbeformen dar, indem sie zielgerichtet ist und Interaktion ermöglicht; doch viele Kunden sind nicht bereit, für zielgerichtete mobile Werbung ihre Anonymität aufzugeben. In diesem Beitrag soll gezeigt werden, wie die Anonymität von Kunden im mobilen Marketing und damit auch die rechtlichen Anforderungen durch die System...

This paper presents a hybridization of neural networks and multiobjective memetic optimization for an adaptive, robust, and perceptual data hiding method for colour images. The multiobjective optimization problem of a robust and perceptual image data hiding is introduced. In particular, trade-off factors in designing an optimal image data hiding to maximize the quality of watermarked images and...

The essays collected in this special issue of Critical Inquiry are devoted to reflection on the shifts in photographically based art practice, exhibition and reception in recent years and to the changes brought about by these shifts in our understanding of photographic art. Although initiated in the 1960s, photography as a mainstream artistic practice has accelerated over the last two decades. ...