Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past several decades, new perspectives have emerged that have a revised logic focused on intangible resources, the cocreation of value, and relation...

1 Functional Neuroimaging Lab, Centre for Translational Neuroscience and Mental Health Research, School of Psychology, University of Newcastle, Newcastle, NSW, Australia 2 Department of Strategic Management, Marketing and Tourism, University of Innsbruck School of Management, Innsbruck, Austria 3 Department of Marketing, Vienna University of Economics and Business, Vienna, Austria *Corresponden...

By W. H. BLACK, senior animal husbandman, and R. L. HINER, assistant animal husbandman, Animal Husbandry Division, Bureau of Animal Industry; L. B. BTJRK, marketing specialist, Agricultural Marketing Service; LUCY M. ALEXANDER, associate specialist in foods, Foods and Nutrition Division, Bureau of Home Economics, United States Department of Agriculture, and C. V. WILSON, associate animal husban...

University of Illinois at Urbana-Champaign, Department of Agricultural & Consumer Economics, Marketing/Decision Sciences Group, 1301 West Gregory Drive, Urbana, Ill inois 61801 Wageningen University, Department of Social sciences, Marketing & Consumer Behavior Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands Rotterdam School of Management, Erasmus University Rotterdam, P.O. Box 1738, ...

As it is well known, the theory of cooperative games finds applications in many fields. The goal of this paper is to highlight some applications of cooperative games, resulting from the cooperation between the Universities of Bergamo and Krakow, and some related open problems. The paper is organized in three main sections. The first deals with the description of some specific fields where the t...

Koen Pauwels a,∗, Peter S.H. Leeflang b, Marije L. Teerling c,1, K.R. Eelko Huizingh d a Ozyegin University, Kusbakisi Street 2, 34662 Altunizade, Üsküdar, İstanbul, Turkey b Marketing Department of University of Groningen, Faculty of Economics and Business, The Netherlands c Telematica Instituut, P.O. Box 589, 7500 AN Enschede, The Netherlands d Department of Business Development, Faculty of E...