This study aims to explore howdifferently social and economic rewards of a hotel loyalty program impact program loyalty and further examine how the differential impact produces relational behaviors. Findings suggest that economic rewards drive program loyalty more strongly than social rewards because members tend to stay with a loyalty program due to its economic reward. However, social rewards...

Several authors have argued that religious beliefs are a way of communicating commitment and loyalty to other group members. The advantage of commitment signals is that they can promote intragroup cooperation by overcoming the free-rider problems that plague most cooperative pursuits. In this article, the author tests this idea using a database on 19th century utopian communes. The economic suc...

Purpose: The aim of this paper is to understand the internal branding process from the employees’ perspective; it will empirically assess the relationship between internal branding and employees’ delivery of the brand promise as well as the relationships among their brand identification, brand commitment, and brand loyalty. Design/methodology/approach: On a census basis, a quantitative survey w...

PURPOSE the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. METHODOLOGY It is a theoretical revision that will relate consumer loyalty to three main topics: disability and labor exclusion, responsible consumerism toward disability, and corporate communication to increase loy...

Loyalty is considered as a key concept in the establishment and maintenance of long term relationships. In this work in progress communication, a theoretical framework is proposed on the basis of the relationship marketing paradigm and commitment trust theory. Loyalty is conceived according to Oliver (1997) as a causal chain composed by cognitive loyalty, affective loyalty, conative loyalty and...

We show that loyalty discounts create an externality among buyers even without economies of scale or downstream competition, and whether or not buyers make any commitment. Each buyer who signs a loyalty discount contract softens competition and raises prices for all buyers. We prove that, provided the entrant’s cost advantage is not too large, with enough buyers, this externality implies that i...

OBJECTIVE This study seeks to understand what role managers and the work setting they create play in a nursing facility that seeks to make a transition to person-centered care. DESIGN The study uses a human-relations framework to test 3 propositions: Managers play a critical role in the satisfaction, loyalty and commitment (ie, the engagement) of their staff; managers construct a person-cente...

social responsibility is a collection of duties and commitments the organization should undertake to preserve, treat and help the society in which it operates. the aim of this study was to investigate the effect of experience mediator on the relationship between managers' social responsibility and customer loyalty in sport clubs. the research method was correlation- survey. the statistical...