In-store communication delivered through technology formats (e.g., kiosk, digital display) as well non-technology magazine cover, flyer) can help retailers enhance sales by delivering relevant content to consumers. Although prior research has primarily examined the effects of deal-oriented that offers promotions for a single product on shopper spending, inspirational sparks ideas novel ways use...

Knowledge sharing is a complex behavior. To show this complexity and ways of improving it, the intermediary role of attitudes, cognitive norms, and motivation seem to be important when considering the interaction between this complex behavior and personality traits. To show this relationship, a sample of 357 teachers from among all 570 high school teachers in Birjand was selected and then giv...

the business environment changes caused to change in managers and researchers approach about leadership principles. they have to revise leadership traditional theories and developed new theory for leadership as “transformational leadership theory”. transformational leader with charisma; idealized influence; inspirational motivation; intellectual stimulation; and individualized consideration, emp...

The pandemic has put a toll on businesses across the globe, especially power generation as an essential service. role of leadership is exemplary in driving job engagement sector. study aims to explore impact leader’s inspirational motivation and individualized consideration employee Indian This quantitative exploratory research. Using validated questionnaire, 444 survey responses were taken fro...

This study examined the effect of transformational leadership on readiness for change in commercial banks Mombasa County, Kenya. The employed correlational, cross-sectional survey design. target population was 98 branch managers charge branches 39 Primary data collected using a structured questionnaire. Statistical Package Social Sciences (SPSS) version 26 processing tool. Descriptive statistic...