Since the early 1990s, organizations have used data warehouses and data-mining tools for business planning and decision-making. For example, more than 95 percent of the 250 companies surveyed by the Meta Group in 1995 said they planned to build a data warehouse, up from only 15 percent in 1994. Data warehouses and data-mining tools are able to provide a retrospective look at customer behavior t...

Customer’s decision to buy is in high degree based on the trustworthiness of the company offering products and services. It is widely acknowledged that understanding customer needs is a critical success factor in business. Here we look at the needs of the e-business customer. It is noted that trust is a critical issue in this context. Key-Words: electronic services, customer needs, trust, e-bus...

We propose a method, e3service , to reason about satisfying customer needs in the context of a wide choice of multi-supplier ICT service bundles. Our method represents customer needs, their ensuing consequences, and the services that realize those consequences in a service catalogue. This catalogue is then used by a reasoner, which elicits customer needs, computes their consequences, and automa...

Customer needs of geographical accessibility still plays an important role in electronic commerce, though the extent to which it does so varies according to the characteristics of products, services and the market strategies of firms. In this study, factors affecting customer needs of geographical accessibility and their structural relationships were investigated through a customer survey and s...

Quality Function Deployment (QFD) and Target Costing (TC) are two important phases in product design cycle. This paper proposes a methodology to integrate QFD and TC. TC is a cost management method it makes the planning group focus on the customer requirements and product characteristics for which they are willing to pay for the products. QFD identifies the customer requirements in initial phas...

CORPORATE COMMUNICATIONS AND ITS IMPACT ON CUSTOMER RETENTION Economic literature has been focusing frequently on the impact of systematic coordination of all communication instmments, coming to the result that well managed corporate communications may strengthen return on sales. The justification of this assumption is the concept of market focused management, i.e. the strict orientation of all...

While an acute, continuous focus on customer needs is often cited as a key benefit of agile approaches, very little research has examined the customer focus construct in an agile project environment, or looked at the implications or recommendations for project managers. We draw on contemporary theories on customer focus to develop a framework for understanding customer focus in an agile project...

Ceramic is one of the highly competitive products in Thailand. Many Thai ceramic companies are attempting to know the customer needs and perceptions for making favorite products. To know customer needs is the target of designers and to develop a product that must satisfy customers. This research is applied Kansei Engineering (KE) and Data Mining (DM) into the customer driven product design proc...

Voice of Customer is important for new product development. New product development is a complex task in which a great deal of human physical resources, methods, and tools are involved. One of the wellappreciated models is Kano model for customer needs study for product development. Customer requirements are an important component of new product development. The customer expectations to the tec...