By checking whether consumer demand satisses the axioms of revealed preference , one can test the empirical validity of the neoclassical theory of consumer behaviour. However, applying the axioms to actual consumer purchase data is diicult, if not impossible, since serious problems of both a methodological and practical nature arise. This paper, after commenting on the few previous empirical st...

The purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? And which criteria are important for consumers in evaluatingmobile advertising? A sample of consumers in Taiwan was surveyed and usingfuzzy judgment to determi...

We introduce a measure of the severity of violations of the revealed preference axioms, which we call the money pump index (MPI). The measure is based on the idea that a consumer who violates the axioms is subject to being exploited as a money pump. The MPI has a simple interpretation as the certain dollar amount that can be extracted from a consumer who behaves irrationally. We carry out an em...

A technique is described whereby context-dependent consumer preference models can be automatically induced using algorithms taken from the field of evolutionary computation. In order to make this possible an abstract meta-model is constructed to relate classes of preference models to aggregate price and sales data. This meta-model is broadly consistent with existing consumer preference models, ...

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