Web-based Group-Buying mechanisms, a refinement of quantity discounting, are being used for both Business-to-Business (B2B) and Business-toConsumer (B2C) transactions. In this paper, we survey currently operational online Group-Buying markets, and then study this phenomenon using analytical models. We surveyed over fifty active Group-Buying sites, and provide a comprehensive review of Group-Buy...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer decision making process in an online group buying context from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview 58 online group buying users and to capture their reasons behind the online shopping behaviour...

Group buying organizations (GBO) have recently stepped up their well-established practice of employing super-low prices combined with limited product and service supply in a short transaction time span as means exerting pressure on consumers. The purpose this research is to 1) identify define three types that are triggered by online group-buying (OGB) promotions, 2) examine the effects these co...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to understand consumer decision making process in an online group buying context from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview 58 online group buying users and to capture their reasons behind the online shopping behaviour...

In order to explain the consumer decision process in the fixed pricing group buying (FPGB) context, this study proposed an FPGB decision model from the social perspective. To reflect the social perspective, the proposed FPGB decision model included social factors such as network externalities and subjective norm as triggers for shopping motivations. According to the analysis results, all social...

This study investigates through perceived hedonic values the influence of two features of groupbuying websites, novel curiosity and site navigation, on online consumer purchase intentions and behavior. Using GROUPON Taiwan as a case study, a webbased online questionnaire is used to collect survey data from 290 valid participants. By analyzing this information through the Partial Least Squares p...

Group buying involves cooperation and competition among multiple retailers, strategic inventory can affect this relationship. To investigate the interaction between them, we consider a two-tier distribution channel consisting of one supplier two competing retailers who hold inventory, explore effect on operational decisions profits all members supply chain. In research, make major contribution ...

With the rapidly development of e-commerce, online shopping becomes very popular among Chinese customers. In the past few years, online group-buying has experienced big rise and fall, thus, how to retain customers and improve customer loyalty should be considered by the practitioners. This study aims to explore potential factors which contribute to customer loyalty in the online group-buying co...