This paper introduces a first outline of a typology of distributed knowledge co-creation in virtual communities based on Porter‘s typology of virtual communities. The typology is based on empirical results from the analyses of social media, and a discussion of case study results from India proves the adaptability as well as usefulness of the typology. At the same time, the case study serves as ...

this study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an iranian bank. to investigate co-production in banking services, the proposed model of auh et al. (2007) was applied. given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...

Abstract Virtual communities form the principal environment favoring provider-client interaction. However, questions regarding way to manage these so that they might generate value have yet be resolved. Following an inductive approach, seven Lego virtual communities, classified following their governance and objectives, were analyzed. It is found different kinds of appear as complementary tools...

With organisational work increasingly performed by the collaboration of distributed groups, an improved understanding is needed of the co-creation of knowledge in emerging virtual structures. We explore the potential of the ubiquitous organisational tool, electronic mail (e-mail), for supporting collaborative knowledge creation in such settings. This research draws on a case study of knowledge ...

The objective of this study is to identify the environment for business interactions in virtual reality value co-production and co-creation process understand how such an enables sustainable development co-creational activities. This paper takes concepts presence Actors, Resources, Activities Model as conceptual references exploration reality. Using ten in-depth interviews with senior managers,...

Immersive technologies are redefining and revolutionizing the staging of experiences co-creation value, implicating management customer experiences. However, limited studies have looked at role immersive as part experience (CXM) process. Incorporating concepts economy value co-creation, this study proposes a dynamic CXM framework that highlights emerging field like augmented virtual reality bus...

Value co-creation by users in a virtual community is key element to encouraging the community’s brand equity. This study analyzes effect of functional value provided on two value-co-creation behaviors that occur within it: (1) self-value and (2) communal co-creation. Through co-creation, participants co-create their own benefit becoming involved co-designing experience. By through evaluations, ...