The world has been connected into a large unified market, forming global organic economy. Economic globalization increased the number of multinational companies and transnational projects. Cross-cultural advertising is an indispensable part cultural inheritance brand’s origin country exchange with other countries regions. This paper analyzes causes cross-cultural advertising. It explains issues...

In online display advertising, the prevalent method advertisers employ to acquire impressions is to contract with an intermediary. These contracts involve upfront payments made by the advertisers to the intermediary, in exchange for running their campaigns on their behalf. This paper studies the optimal contract offered by the intermediary in a setting where advertisers’ budgets and targeting c...

G controls continue to play a large part in marketing decision making despite a movement toward deregulation. This paper focuses on one regulatory mechanism which currently affects many marketers and apparently will continue to do so in the future—the FTC advertising substantiation program. In justifying its budget to Congress, the FTC declared that one of the salient matters included in its co...

In this paper, we study the video advertising in the context of internet advertising. Video advertising is a rapidly growing industry, but its computational aspects have not yet been investigated. A difference between video advertising and traditional display advertising is that the former requires more time to be viewed. In contrast to a traditional display advertisement, a video advertisement...

Einstein explicitly used the term ‘unified field theory’ in the title of a publication for the first time in 1925. Ten more papers appeared in which the term is used in the title, but Einstein had dealt with the topic already in half a dozen publications before 1925. In total he wrote more than forty technical papers on the subject. This work represents roughly a fourth of his overall oeuvre of...

OBJECTIVE Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during TV viewing may also contribute to obesity by triggering automatic snacking of available food. DESIGN In Experiments 1a and 1b, elementary-school-age childr...

Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and video on the Web, the need for recommending advertisement for the multimedia data is becoming a reality. In this paper, we address the novel problem of visual contextual advertising, which is to directly advertise when use...

The Almond Marketing Or­ der, established in 1950, pro­ vides the industry with various tools to influence the demand and supply of almonds with the goal of increasing grower returns. Among its provisions, the Order authorizes the industry to undertake advertising and promotion. Funds for this purpose are collected through an assessment on almond handlers. The Order allows for (and programs hav...

We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and propose a bidding heuristic to optimize the utility for bidders by equalizing the return-on-investment for each bidder across all keywords. We show that natural auction mechanisms combined with this heuristic can experience chaotic cycling (as is the case with many current advertiseme...

Background. The purpose of this study was to investigate the role of media advertising in the development of sports tourism in Guilan province. Methods. The research method is a descriptive-survey based on the structural equation model (Lisrel). The statistical population of the study was included managers of tourism, sport management professors, managers, and experts of tourism agencies that ...