TV commercial is one of the most important promotion channels, it can not only stimulate sales number products but also insert cultural meaning into consumer’s mind. However, inappropriate design may lead to audience’s misconception product, and could be harmful corporate’s image. Based on main consumptions target audience beer, mostly male consumers, female are always chosen character beer com...

We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas en...

Ligated ileal loops of adult rabbits were used to evaluate the prophylactic potential against cholera of a combined vaccine consisting of toxin-free crude flagella (CF) and glutaraldehyde-derived cholera toxoid (TV). The resulting fluid accumulation ratios were compared with those in rabbits immunized with saline (controls) and with CF and TV alone. Data for single vaccines confirmed the superi...

In this paper we define an experimental set-up to analyze the behavior of commercial P2PTV applications under adverse network conditions. Our goal is to reveal the ability of different P2P-TV applications to adapt to evolving network conditions, such as delay, loss, available capacity, and presence of background traffic and to check whether such systems implement some form of congestion control...

Mobile TV around the world uses various standards including MediaFLOTM, DVB-H, CMMB, ISDB-T, ISDB-Tb, DVB-SH and T-DMB. These various technologies have been deployed with differing levels of success and for different reasons. Some European markets have DVB-H deployments, ISDB-T is used in Japan, T-DMB in Korea and China is developing CMMB technology. The US market currently only has a commercia...

Real-time conversion tracking is the holy grail of TV advertisers. We show how to use thousands of tiny areas available via commercial cable and satellite systems to create low cost tracking cells. These areas are created as “mirrors” of a national campaign, and run in parallel with it. With properly controlled areas, it is possible to calculate national effects due to TV using statistical meth...