The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of image includes inner psychology motivation, external environment factor or these two factors interacti...

Tourism began when time began. Babylonian money-traders travelled for business, the Egyptian Queen Hatshesput took a cruise along the east coast of Africa and the British aristocracy took Grand Tour of Europe with Thomas Cook in the nineteenth century. Tourism is about experiences, whether exploring an unfamiliar culture, shopping, lying on a beach or enjoying sport in far-flung places — or a l...

The representation of minority culture is central to ethnic tourism development. However, only limited attention has been paid to cultural representation in ethnic attractions. This research examines representations of multiple ethnic cultures in the Yunnan Ethnic Folk Villages, China. The perspectives from four key groups of stakeholders— governments, park managers, employees and tourists—are ...

With the economic development and the improvement of residents' income level, China’s tourism industry is now entering into a new historical period. In this paper, we construct an empirical analysis model about urban residents’ rural travelling decision-making, and then analyze influential factors mechanism by using logistic regression model. Based on the analysis of rural travelling decision-m...

Culture and heritage have been increasingly recognised as means of sustainable social and economic development and an important element of tourist motivation. However, the recent development of cultural tourism indicates the problem of massification, offering conventional products based on serial reproductions of culture. Due to factors such as globalisation and the importance of cultural diver...

Heritage is an important part of the international tourism market. As with any resource, sustainable management practices are required to maintain the long-term value of heritage assets. It is claimed that sustainable heritage tourism provides quality experiences for the tourists while protecting the environment and improving the quality of life for local residents. Yet, irrespective of how tou...