نتایج جستجو برای: social commerce

تعداد نتایج: 631951  

Journal: :international journal of information science and management 0
m. hajli allame tabatabee university i. r. of iran f. khani azad univeristy, i. r. of iran

social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. hyper-informed consumers are the results of online communication provided by social media. these consumers have been empowered by web 2.0 technologies to have online communication, which drives value for the companies in new product development. trust is one the va...

2015
Anuhya Vajapeyajula Priya Radhakrishnan Vasudeva Varma

Social commerce is a field that is growing rapidly with the rise of Web 2.0 technologies. This paper presents a review of existing research on this topic to ensure a comprehensive understanding of social commerce. First, we explore the evolution of social commerce from its marketing origins. Next, we examine various definitions of social commerce and the motivations behind it. We also investiga...

2014
Wing S. Chow Si Shi

The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...

2014
Shwadhin Sharma Robert E. Crossler

As businesses are seeking to leverage the benefits of social networks, social commerce has emerged to achieve greater economic value by combining the power of online social networks with online shopping. Whereas the importance of social commerce is widely recognized in current literature, there are limited studies on factors that affect the intention of individuals to engage in social commerce....

2013
Shuo Zhang Jong - Ho Lee Lin Fang

Social commerce should make more efforts to retain existing customers. Shopping motivation which reflects the customers' behavior is one of the key factors to meet the users' needs. In order to attract customers, social commerce enterprise needs to better understand the shopping motivation. This study provided implications on social commerce business, service and consumer-oriented marketing str...

Objective Social business is a sub-category of electronic business that seeks social, innovative and cooperative approaches within online markets and also uses social media to attract social partnership and cooperation of such network users to support online purchasing and services. Trust is considered as an effective factor leading to successful social business. Because of the growing populari...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1385

acknowledge the importance of e-commerce to their countries and to survival of their businesses and in creating and encouraging an atmosphere for the wide adoption and success of e-commerce in the long term. the investment for implementing e-commerce in the public sector is one of the areas which is focused in government‘s action plan for cross-disciplinary it development and e-readiness in go...

2017
Xue Yang Guoxin Li

As a new e-commerce paradigm, social commerce has resulted from consumers relying on the online recommendations of friends and acquaintances. To clarify Chinese consumers’ social commerce intentions, we conducted an empirical study based on a uses and gratifications approach. The results indicate that perceived gratification from entertainment was found to be the strongest predictor of Chinese ...

Journal: :JTAER 2013
Youcef Baghdadi

Social commerce is doing commerce in a collaborative and participative way, by using social media, through an enterprise interactive interface that enables social interactions. Technologies such as Web 2.0, Cloud Computing and Service Oriented Architecture (SOA) enable social commerce. Yet, a framework for social commerce, putting Enterprise Social Interactions as central entities, would provid...

Journal: :مدیریت فناوری اطلاعات 0
علی رنجبرکی استادیار گروه اقتصاد، پژوهشگاه علوم انسانی و مطالعات اجتماعی جهاد دانشگاهی، تهران، ایران غلامرضا اسکندریان مربی پژوهشی، پژوهشگاه علوم انسانی و مطالعات اجتماعی جهاد دانشگاهی، تهران، ایران

development of the e-commerce in manufacturing companies and planning in this area requires knowledge on the factors affecting the decisions made by manufacturing companies to use e-commerce tools. these factors can be divided into two categories: internal and external. the internal factors show the characteristics of domestic firms that will shape their behavior, while the external factors rep...

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