This research aims to explore how buyer-supplier relationship impacts the intention to adopt electronic purchasing (e-purchasing) by the printing industry in Singapore. The study utilizes the key concepts of organizational buying behaviour in terms of buyersupplier relationship. A research model combining the theory of buyer-seller relationship and organizational culture with aspects of Innovat...

This paper aims to identify impact of the Instagram advertisements on purchasing intention millennials in Sri Lanka using Technology Adoption Model. Nowadays is one most popular social media platforms, as has proven be a strong marketing tool for businesses, which are looking forward expand their existence and visibility products. It’s clear that isn’t just personal use anymore. The study was c...

Objective: This investigation assessed the factors determining consumers' purchasing intention for natural food. study employs four variables to explain phenomenon: toward organic food, altruistic value, egoistic and attitude products. Design/Methods/Approach: a quantitative approach, using primary data collected through an online survey from sample of 109 individuals. We use convenience sampli...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Online group shopping has emerged as a new e-commerce model and received attention in both academics and practice. Prior research focuses on investigating online group shopping mainly from the marketing discipline, and little research has tried to examine individual consumers’ acceptance of online group shopping from the technology acceptance perspectives. This paper aims at investigating the d...

In this study, web-based consumer decision support system (WCDSS) is conceptualized, and its functionalities are examined against the stages of the online purchasing process. We propose that the WCDSS positively moderates the relationship between online transaction system and consumers purchasing decisions in terms of perceived information quality, decision time, consumer satisfaction, and inte...

Health claims may contribute to better informed and healthier food choices and to improved industrial competitiveness by marketing foods that support healthier lifestyles in line with consumer preferences. With the more stringent European Union regulation of nutrition and health claims, insights into consumers' health-related goal patterns and their reactions towards such claims are needed to i...

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time. The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This is necessary to ensure high demand for local products and services compared to foreign products. However, the decline of domestic investment in 2012 has triggered...

This study attempts to investigate how culture plays a role in influencing peers’ online shopping intentions in social commerce, conducted in Facebook – a social network site in a cross-national settings. We are interested in studying the moderating effects of the culture factor on the relationship between social interaction and social commerce purchasing intention, and trust; and the mediating...