The U.S. Department of Health and Human Services, CDC, state and local health departments, and other partners will observe National Influenza Vaccination Week (NIVW) during December 6-12, 2015, with educational and promotional activities across the country.

the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...

In this paper, we consider the application of the Lotka–Volterra model with churn effects, LVch, (Guidolin and Guseo, 2015) to the case of a confectionary product produced in Italy and recently commercialized in a European country. Weekly time series, referring separately to quantities of regular and promotional sales, are available. Their joint inspection highlighted the presence of compensato...

BACKGROUND The World Health Organization Framework Convention on Tobacco Control (WHO FCTC) bans all forms of tobacco advertising, promotion and sponsorship. The comprehensiveness of this ban has yet to be tested by online social networking media such as Facebook. In this paper, the activities of employees of the transnational tobacco company, British American Tobacco, (BAT) on Facebook and the...

Fear of missing out (FOMO) can be defined as an individual’s pervasive apprehension that others might having rewarding experienc­es from which one is absent. considered to arise deficits in one’s need satisfaction and, considering the fact pur­chasing behaviour generally driven by various needs and wants, usage FOMO-based appeals holds potential amplify effectiveness those appeals, overall prom...