We analyze the profitability of third degree price discrimination under consideration of consumers’ fairness concerns within an experiment and explain the results within a theoretical framework. We find that with an increase in the price differential negative reciprocal reactions by disadvantaged consumers become stronger compared to positive reciprocal reactions by advantaged consumers. Conseq...

Price fairness is an important factor that influences online shopper drop-out rate in online shopping. This research attempts to understand the factors that influence online shoppers’ perceived price fairness. Based on the equity theory, we argue that perceived promotion fairness plays an important role in influencing perceived price fairness. We further argue that perceived promotion fairness ...

Present study investigates the effect of soaring residential electricity price on the welfare of rural individuals in Guilan Province by Almost Ideal Demand System (AIDS) in which the elasticity’s and welfare variations were calculated by Compensation Variations (CV) and Equivalent Variations (EV) for the time period of 1991-2012. It was shown that the absolute value of income and price elastic...

oil prices may be having a direct and indirect effect through the exchange rate on the price of agricultural commodities. in this paper, the impact of world oil prices and exchange rate shocks on prices of specific agricultural commodities including wheat, corn, soybeans and sunflowers in iran is discussed. for this purpose, vector autoregressive model with monthly data over the period 2010-199...

Despite the increasing popularity of online food delivery services, extant studies have not looked at factors that contribute to customers’ willingness repurchase and recommend products by local micro small businesses other app users. Meanwhile, topic is essential given from face direct competition with well-known large corporations on digital platforms. Therefore, this study aims examine role ...

Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies ...

introduction: land use in the overall concept is said to be the type of using land in the current situation which contains all users in different sectors of agriculture, natural resources and the industry. protecting land use is as follows: “prevent the change of application of certain lands by their owners, if their change has negative natural, economic, political, cultural, or scientific effe...