Grain marketing arrangements in Australia have been controversial for many years. Following an account of the historical background to grain marketing, this article concentrates on more recent debates. The most interesting technical economic argument concerns the validity of claims that statutory marketing authorities with export monopoly powers can obtain higher prices. The article also discus...

This papers explores, usage of Marketing ROI (Return on Investment), in online environment pertaining to key business issues in online marketing function. It chronologically evaluates different practices and avenues of marketing ROI, resulting into the evolution of certain key parameters and their respective methodologies of evaluation. The paper concludes with the proposed framework achieved t...

The returns policy has long been considered as a critical yet controversial issue in the development of supply chain and marketing strategies. Up-stream manufacturers or distributors may offer returns policies to the down-stream retailers or customers to increase order and sales quantities. There are trade-offs between returns policies and customer satisfaction, product sales, and operating cos...

The calculation of customer value without regard to marketing policy is problematic because the value of managerial flexibility and the impact of consumer learning are neglected. This article develops a structural dynamic programming model of consumer demand that includes marketing variables and consumer expectations of promotions. The author uses the estimated parameters to conduct policy expe...

This article is the second in a two-part series concerning marketing techniques to enhance nurses' adoption of innovations. Introducing and getting staff to implement new policies and procedures constitute an important part of the WOC nurse's role. The application of Rogers' Diffusion of innovation Theory provides WOC nurses with a framework to introduce innovations into the clinical setting an...

BACKGROUND Professional societies use metrics to evaluate medical schools' policies regarding interactions of students and faculty with the pharmaceutical and medical device industries. We compared these metrics and determined which US medical schools' industry interaction policies were associated with student behaviors. METHODS AND FINDINGS Using survey responses from a national sample of 1,...

The authors gratefully acknowledge without any implication helpful comments and suggestions provided by Warren E. Johnston, Alex F. McCalla, Daniel Sumner, and Colin Carter and support provided by the Giannini Foundation. The scope of marketing as defi ned in this study includes work related to the markets for farm commodities, marketing institutions, and the individual and collective actions o...

AIMS To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. METHODS Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts w...