This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger and van Westendorp techniques, and product/price mix methods such as various discrete choice models. All of them are wid...

Many recent books and articles stress that one key to long-term organizational health is a systematic process of new product design, development, and introduction. Innovation is accompanied by costs and risks, both of which can be controlled through a well-conceived program of new product development. A key ingredient in such a program should be the use of sound, explicit models for planning an...

this research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in iran’s sme and in this respect three hypothesizes are developed. for doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. the conceptual model based...

Diffusion models have been used traditionally in marketing for capturing the lifecycle dynamics of a new product, for forecasting the demand for a new product, and as a decision aid in making pre-launch, launch and post-launch strategic choices. Since their entrance into marketing, diffusion models have become increasingly complex. This complexity has been driven by the need to enhance the fore...

iranian pistachio is one of the strategic crops within most agricultural commodities having the highest income from exports for the country and a significant share of the country's non-oil exports but the marketing and packaging technologies for this crop are at a low level in comparison with competing countries like usa. in recent years the rate of production and its exports have decreased dra...

For a wide class of empirically tested dynamic marketing response models a heuristic method for the determination of dynamically optimal price and promotion levels is being developed. The future effects of present marketing actions are measured by a marketing multiplier which is partially based on managerial estimates. Very simple dynamic optimality conditions for both single marketing variable...

The paper explores how viral marketing plays a major role for the companies in the present scenario. This paper gives an insight into the various models to provide an overview into the mathematical aspect associated with viral marketing. At the end the implications of viral marketing on various different industries is discussed. This manuscript elucidates how organizations can design their vira...