Numerus works that study the spread of information in social networks include a spreading mechanism in which a set of nodes is initially infected (i.e. seeded), followed by a viral process, which spontaneously spread the message through the nodes of the network. These models are used to describe the spread of rumors as well as the spread of new products and services. In reality however, it is q...

The article discusses approaches to the marketing assessment of tourist destinations. Their competitiveness and attractiveness are closely related process evaluating destination from point view different groups respondents and, first all, tourists. It is considered that one most competent assessments destination's can be given by professionals in field tourism who engaged attracting tourists pr...

The features of the mechanism heuristic methods application in marketing modeling are investigated this paper. essence economic analysis advertising is revealed. Approaches to media planning using analyzed detail. Step-by-step evaluation matrix and expert preferences for ranking criteria proposed. use integrated models campaigns substantiated. Mathematical expressions their construction present...

Current obstacles in the study of social media marketing include dealing with massive data and real-time updates have motivated to contribute solutions that can be adopted for viral marketing. Since information diffusion and social networks are the core of viral marketing, this article aims to investigate the constellation of diffusion methods for viral marketing. Studies on diffusion methods f...