Research on commitment has demonstrated that maintaining high levels of commitment is important for organizational success and well-being. However, no research has addressed to what extent organizations recognize and reward those individuals who are highly committed and loyal to an organization. Therefore, the present study presents some data from employees in the US, UK, New Zealand and German...

With the emergence and bloom of microblogging, companies are showing their increasing interests in this platform and try to establish their own enterprise accounts (called as enterprise microblogs in this case) in it, which enables them to broadcast product information, interact with consumers, and promote their brands. Despite much work focusing on how virtual brand communities take effect on ...

With the emergence and bloom of microblogging, companies are showing their increasing interests in this platform and try to establish their own enterprise accounts (called as enterprise microblogs in this case) in it, which enables them to broadcast product information, interact with consumers, and promote their brands. Despite much work focusing on how virtual brand communities take effect on ...

in today’s business environment, firms in pursuing the goal of efficiency, outsource many necessary, but non-core operations. the majority of pervious outsourcing studies have focused on the costs and benefits analysis, while this research work examines a behavioral approach in outsourcing decisions. this study examines the effects of perceived trust on loyalty through mediatory role of relatio...

Innovation is being view from four areas of innovation, product, service, technology, and marketing. Whereas customer loyalty is composed of customer expectation, perceived quality, perceived value, corporate image, customer satisfaction, customer trust/confidence, customer commitment, customer complaint, and customer loyalty. This study aimed to investigate the influence of innovation factors ...

The purpose of this study was to investigate the relationship among the attitudinal brand loyalty variables (i.e., cognitive, affective, and conative components), team identification, and customer satisfaction by developing a structural equation model, based on Oliver's (1997) attitudinal brand loyalty model. The results of this study confirmed the study of brand loyalty stages by Oliver (1997)...

Building upon the persuasion theory in the social psychology literature, this study investigates how companies can use microblogging services to influence consumers’ participation and brand loyalty. We develop and empirically test our research model using an online survey in China. Our findings show that persuasion factors, including information quality, perceived similarity, and source credibi...

it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commi...