We investigated the contribution of hunger and food liking to food reward, and the relationship between food reward and food intake. We defined liking as the pleasantness of taste of food in the mouth, and food reward as the momentary value of a food to the individual at the time of ingestion. Liking and food reward were measured, respectively, by ratings of the pleasantness of the taste of a m...

The association between perceived similarity and liking for a romantic partner was examined in college students’ relationships over the course of one year. Despite substantial evidence that similarity breeds attraction, perceived attribute similarity was positively correlated with liking only in highcommitment relationships. In low-commitment relationships, perceived dissimilarity was associate...

Liking and respect are postulated as two dimensions of interpersonal attitudes. Liking-disliking is an idiosyncratic response which depends mostly on how target persons influence interests and well-being of the attitude holder and is accompanied by beliefs in their communal traits. Respect-disrespect is a socially shared response which depends mostly on the social status of target persons and i...

BACKGROUND Food fussiness (FF) is common in early childhood and is often associated with the rejection of nutrient-dense foods such as vegetables and fruit. FF and liking for vegetables and fruit are likely all heritable phenotypes; the genetic influence underlying FF may explain the observed genetic influence on liking for vegetables and fruit. Twin analyses make it possible to get a broad-bas...

Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition information on consumer liking towards a prototype of the Nothing Else healthier snack bar with the top three brands of New Zealand snack bars, and another product with a good nutri...

The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance. Eight dry dog food samples available in the US market were evaluated by pet owners. In this study, consumers evaluated overall liking, aroma, and appearance liking of ...

In two experiments we tested the hypothesis that repeated exposure to out-group-relevant attitude objects would lead to less liking following a threat to identity. In Experiment 1 exposure to abstract artwork ostensibly created by a member of an out-group university led to more liking under baseline conditions, but not following a manipulation of threat. In Experiment 2 we observed a negative r...

The proposition that similarity breeds attraction has received longstanding theoretical and empirical support. Still, the processes that guide this effect remain relatively unexamined. In this study, with a large sample of college students, we tested four variables proposed in prior literature to theoretically account for the similarity-liking link: consensual validation, certainty of being lik...

this is the author’s version of a work that was accepted for publication in Neuroscience & Biobehavioral Reviews. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive v...

AIMS This study investigated the relationship between positive and negative subjective responses at the time of initial cocaine use with adult cocaine dependence and life-time use rates. Psychostimulant pre-exposure, regular smoking or stimulant treatment before initiation were examined to explore the incentive sensitization theory of addiction. PARTICIPANTS A total of 202 adult participants ...