This study was conducted to measure the quality of college library services in Punjab Province, Pakistan, using LibQUAL survey. Data were collected from 998 respondents consisting faculty and students. The found that none service attributes dimensions met desired expectations group users as well individual users. Significant differences based on users’ gender, type academic discipline identifie...

SERVICEMARKETING HAS IDENTIFIED THE CUSTOMER or user as the most critical voice in assessing service quality. Before assessments can be made of service quality in ARL libraries, it is essential to investigate what connotes service quality in the minds of library users. Today the dimensions of library service quality among the ARL cohort are not fully understood from the user perspective. The Li...