نتایج جستجو برای: industry marketing
تعداد نتایج: 238922 فیلتر نتایج به سال:
in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...
In recent years, the banking industry has witnessed great changes in the field of competition, which has led to the rise of market share and the attraction of customer concern to many of the managers in the banking industry. In the same vein, banks are always struggling to achieve a desirable position by utilizing new approaches to marketing in a competitive environment. Due to this importance,...
one of the most important factors in study of project’s , is the study of environmental opportunities factors the permanent study of environmental opportunity factors . the study of permanent environmental changing and knowing golden threats’ cooperate with possible threats and at the result in structure forming and future skeleton of organization has a vital effects . the petrochemical industr...
relational marketing (rm) is one of the recent concepts in marketing field and aims to increase relationship between industry and consumers to introducing their needs and create maximum value for consumers and firms by offering products and concepts according to their needs. as hospitality industry is one of the most competitive industries and its success is hardly depends on competitive advant...
Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...
Mutual funds provide various facilities that make saving and investing simple, accessible, and affordable, by using professional management, diversification, variety of products, liquidity, affordability, convenience, and ease of record keeping. Moreover, strict government regulation and full disclosure of information makes the investments more secure in India. In Mutual fund market the key are...
s teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. it is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. nowadays, countries with the large natural oil and gas resources (e.g. iran) attempt to select an alternative ec...
as the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. it is an urgent requirement to choose and determine strategies in order to achieve the objectives. strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...
Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry professionals. A focus group followed, testing the rigour of the data. We find...
The desire to maintain a youthful image combined with an emerging global market with disposable income has driven the development of many new industries. The cosmeceutical industry is based on the development and marketing of products that lie between cosmetics and pharmaceuticals. Today, there are over 500 suppliers and manufacturers of cosmeceutical products, and the industry is estimated to ...
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