Background: One of the customerchr('39')s utilities in choosing a product is a valid branded one. The brand value is a name, phrase, design, sign or combination of these elements that determines the identity of a production organization and differentiate it from other rivals. Method: This study is an applied one in terms of purpose and descriptive-correlational one in terms of method of resear...

In response to Marshall Meyer (1990), who questioned Max Weber’s relevance to contemporary organization studies, Lounsbury and Carberry (2005) countered that, although Weberian scholarship in organization studies has dwindled, Weber’s theories continue to offer fertile ground to organizational researchers. To illustrate their point, Lounsbury and Carberry used Weber’s work to explain globalizat...

The purpose of this design research is to develop a system to help users understand how Corporate Identity Systems (CISs) are developed. It is intended for designers, marketing professionals, and design clients. Within CIS, design is one of the most important elements. Trademarks, or logos, represent a set of values, ideas and often also emotions about an enterprise’s image. Using the capacitie...

Considers the significance of corporate identity, internal brand/identity images, and brand identification for orientation. Three propositions based on above are formulated. By highlighting importance these concepts, scholars more fully able to comprehend connectedness between concepts. The same is true senior managers who have responsibility managing nurturing meaningful orientated organizatio...