This article examines how individual differences on the need for cognitive closure and demographics influence consumer perception and the usage of consumer reviews in online shopping. Data were randomly collected from 2,381 U.S. online consumer review users through an online survey. The findings from multiple regression analyses revealed the different effects of the need for cognitive closure d...

Past studies showed that, to deploy the best possible consumer interface, companies must pay close attention to the factors and the consumer behavior that lead to channel preference. This study presents the results of an experiment designed to improve our knowledge of consumer channel preference by testing cognitive fit theory in a commercial context. Data from two different samples (749 studen...

This study proposes the use of product design in the development of new refrigerants. Product design involves the use of consumer preference functions as described by Bagajewicz (2007). Consumer preference functions relate the satisfaction of consumers to different refrigerants based on their properties. The properties examined in this study were toxicity, flammability, explosion potential, glo...

The automotive industry is witnessing a revolution with the advent of advanced vehicular technologies, smart vehicle options, and fuel alternatives. However, there is very limited research on consumer preferences for such advanced vehicular technologies. The deployment and penetration of advanced vehicular technologies in the marketplace, and planning for possible market adoption scenarios, cal...

Wine companies have recognized the need to better understand consumer preferences to sustain and develop their business in a competitive global market. Such an understanding allows wineries to design wine styles that better respond to consumer needs, wants, and expectations. Current knowledge about the development of preference for foods and beverage supports the fact that a particular wine sty...

Fuzzy regression methods have commonly been used to develop consumer preferences models which correlate the engineering characteristics with consumer preferences regarding a new product; the consumer preferences models provide a platform whereby product developers can decide the engineering characteristics in order to satisfy consumer preferences prior to developing the products. Recent researc...