In recent years, the advent of electronic commerce has led to the creation of many new and interesting business models for Internet-based selling. In this paper, we will explore a variant of the typical dynamic pricing mechanism, in which buyers and sellers actively engage in the price discovery process, that emphasizes the power of group buying. Dynamic pricing approaches are used by many well...

Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...

Group buying is seen as an effective form of electronic commerce. When buyers cooperate with each other, a seller can discount the price of a good. In existing group buying sites, each buyer’s preference may not be reflected effectively. We propose a decision support system for group buying based on buyers’ preferences. In our system, each buyer’s preference is reflected effectively by integrat...

Fu-Shiung Hsieh # Department of Computer Science and Information Engineering, Chaoyang University of Technology Taiwan, R.O.C. [email protected] Abstract—We formulate group buying problem as a combinatorial reverse auction problem with multiple buyers and multiple sellers. We propose the concept of proxy buyer to deal with this problem. The proxy buyer consolidates the demands from the buyers...

T paper studies the design of group-buying mechanisms in a two-period game where cohorts of consumers arrive at a deal and make sign-up decisions sequentially. A firm can adopt either a sequential mechanism where the firm discloses to second-period arrivals the number of sign-ups accumulated in the first period, or a simultaneous mechanism where the firm does not post the number of first-period...

Group buying is a business model in which a number of buyers join together to make an order of a product in a certain quantity in order to gain a desirable discounted price. Such a business model has recently received significant attention from researchers in economics and computer science, mostly due to its successful application in online businesses, such as Groupon5. This paper deals with th...

Group buying websites typically need a pre-determined minimum number of buyers for a deal before that deal is on. With the proliferation of these websites, it becomes very crucial for marketers to understand how they can capture online group sales early. Consumers at group buying websites are usually not aware of the deals prior visiting the websites. Therefore purchases made at group buying we...

Purchasing agents are often employed as individual informants in studies of organizational buying. This practice occurs in spite of the fact that several researchers have identified problems with using individual informants to study group buying behavior. The purpose of this study is to examine the appropriateness of using either single or multiple informants both in non-new task and new task g...

Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose: The purpose of this study is to contribute to the Technology Acceptance Model, incorporating ot...