This study empirically investigated how small and medium-sized Chinese apparel enterprises (SME) formed their strategy as a response to the characteristics of business environment in order to achieve competitive business performance. An environment-strategy-performance model was proposed and tested. Using primary data gathered by a questionnaire survey of the Chinese apparel industry, factor an...

The dissertation includes three essays. These three empirical studies apply structural equation modeling (SEM) to examine key issues in green supply chain management. The hypothesized model is tested using a sample of supply chain managers derived from a Dun and Bradstreet database. The data collection is through a large webbased survey. The first essay examines how a firm’s proactive environme...

Integrating transformational leadership, creativity and social cognitive theories, we explore the relationships among transformational leadership, creative role identity, creative self-efficacy, job complexity and creativity. Structural equation modeling (SEM) with bootstrapping estimation was conducted using data from 395 supervisoreemployee dyads from international tourist hotels in Taiwan. T...

This exploratory research addresses educational management model for the universities. Its applicability was successfully verified and validated through survey data from leading tertiary educational institutions around the world. The proposed model was developed based on the analysis of literature, past theoretical frameworks, interviews with stakeholders. Model constructs ...

The purpose of this research article is to give a conceptual model of innovation management in food production industry in east of Asia. The researchers create and propose a conceptual model rooted in past research on innovation management, performance and organization culture (OC). The data for the research were obtained by surveys given to 168 Chinese, Taiwanese and Malaysian companies. Struc...

Despite the popularity of online auctions as a new e-commerce operating model, few studies have explored why sellers intend to pay for the services of particular auction sites, especially while other free auction services exist. Developed on the basis of the theory of perceived value, this study includes network externalities in seller perceptions and explores why sellers intend to pay for thes...

For journal editors, reviewers, and readers of research articles, structural equation model (SEM) fit has recently become a confusing and contentious area of evaluative methodology. Proponents of two kinds of approaches to model fit can be identified: those who adhere strictly to the result from a null hypothesis significance test, and those who ignore this and instead index model fit as an app...

This study extends Web site customer orientation and salesperson customer orientation to C2C e-commerce marketing. According to customer orientation and customer value theory, the paper establishes the relationship model of consumer-to-consumer (C2C) Web site and seller customer orientation, customer value and behavioral intention. The researchers empirically examine the model employing structu...

The present study tested a causal model of Internet piracy among university’s students using a structural equation modeling (SEM) procedure. Using a sample of 116 university students, the relationships among habit, affect, intention, and actual behavior towards Internet piracy were tested. The results showed that habit has a strong effect on Internet piracy behavior. The results also revealed t...

i ABSTRACT The gameplay experience can be understood as an interaction between player and game design characteristics. A greater understanding of these characteristics can be gained through empirical means. Subsequently, an enhanced knowledge of these characteristics should enable the creation of games that effectively generate desirable experiences for players. The purpose of this study was to...