نتایج جستجو برای: social commerce
تعداد نتایج: 631951 فیلتر نتایج به سال:
Given the importance of information processing capabilities in improving business performance, organisations are seeking solutions for leveraging the use of big data and analytics. An emerging application is to inform organisations of potential fraudulent behaviour, which results in reducing online fraud and its associated costs. This paper introduces a case study in which social fingerprinting...
With the rapid development of social media and electronic commerce, the number of people using online shopping is increasing; this trend has promoted the emergence and development of social business. The value of social business is created by users and enterprises, so that value co-creation theory has great significance for the study of social business. In this paper, we analyze interactive pro...
This paper aims to explore the optimal marketing channel of e-commerce enterprises with various consumer base size and product added-value in social commerce. By characterizing utility, we construct decision-making models under traditional platform (TECP) two kinds commerce channels involving “e-commerce + social” (ECPS) “social media business’ (SMB). Then, obtain strategy for each by using Kar...
Social Media is a rich source of information about the desires and needs of users to buy a product or service. There lies a huge opportunity in mining the Intent of users which can be applicable to the field of marketing, ecommerce, recommender systems, etc. This survey focuses on analyzing the techniques that can be used to mine the Intent of users from social data. Notable works that have con...
Electronic customer-to-customer interaction (eCCI) is a widespread phenomenon in e-commerce platforms and becomes crucial in the service offering embedded in web 2.0 and social media technique, but the research is very limited.This study explores the features of customer perceived quality in eCCI in Tourism E-commerce Platform .Furthermore, it distinguishes the quality of interaction between cu...
This brief research commentary on Westland’s (2010) article in this issue of Electronic Commerce Research and Applications is intended to add two cautionary notes. He attempts to answer two questions: What is critical mass? And how one can manage a network’s growth to reach that mass? He proposes a model for social networks, and shows how the model might possibly be managed. What needs to be re...
In the discourses of the electronic commerce (e-commerce) industry, consumers are alleged to be empowered by the affective relations they establish in online communities. This article investigates this claim using a Foucauldian archaeological framework. It seeks to identify the key social and historical conditions that have enabled this representation to appear and to become a viable characteri...
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