A meticulous analysis of the influential factors in Higher education marketing and the provision of a framework can be beneficial. The present study aimed at the identification and the analysis of the social factors influential in higher education marketing according to which a model was developed. The study was practical in terms of the aim and employed field research and a mixed-method approa...

The authors develop a conceptua] framework of the marketing-finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets includ...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

one factor that has highlighted the role of agriculture in the economy is to make the marketing system of agricultural products more efficient. the main purpose of this study was to identify the requirements of marketing the organic pomegranate of paveh, kermanshah province, iran, from the perspective of farmers. in order to identify contributing factors, an exploratory factor analysis was used...

With increased e-commerce competition, people are now resorting to online shopping instead of traditional stores do personal shopping. the current pandemic, there is more reason why shoppers would not step out their homes. It’s therefore imperative for companies engaged in find ways on how influence its customers a repeat purchase with an eye towards long-term goal cultivating long term relatio...

This report presents a plan to develop an intelligent Meta search engine,iral. This Meta search engine is aimed to provide comprehensive, efficient andrelevant search results for given queries by combining results from different searchengines. This will provide users to cover a larger database of World Wide Web fortheir queries and to get more relevant search results. On the oth...

the main purpose of this paper is to develop an effective and efficient promotion mix model and determine the share and value of each of the underlying variables in the promotion mix in accordance with the marketing and promotional goals and strategies of a firm. the review of earlier studies indicate that the promotion mix components such as competitor’s advertisement, public relation budget, ...

Introduction In marketing there are (at least) two separate worlds of knowledge: information about consumers (from surveys, panel data, etc.) and information about purchase decisions (from aggregate sales data and similar). Relating these two worlds is difficult because the consumer views cannot be easily traced to a part of the sales data (or vice versa) – there is no " psychological " model t...