Most of previous studies on mobile banking focus on the initial adoption by drawing upon the technology acceptance theories, while the post-adoption issues (e.g., loyalty) have been rarely examined. To fill this research gap, based on brand equity theory and symbolic value theory, we propose a research model to articulate the relationship between technology leadership, brand equity, and custome...

Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...

The purpose of this study was to examine age and gender differences in the quality of sport friendship, assess the relationship between friendship quality and motivation related variables, and obtain additional support for the validity of the Sport Friendship Quality Scale (SFQS; Weiss & Smith, 1999). Tennis players (N = 191, ages 10–18 years) completed the SFQS and other measures salient to th...

This study analyses the impact of customer satisfaction on economic success considering as an example the organic food retail trade. Furthermore, the influence of customer satisfaction on customer loyalty is examined. The study is based on 885 customer interviews and an analysis of management ratios of 11 organic food shops. The results show that customer satisfaction is a relevant key to econo...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

Literature suggests that achieving adequate customer loyalty is a significant determinant of growth and profitability. However, in South Africa, there no evidence validated customer-loyalty-in-retail-banking scale. Thus, this study aimed to contribute the literature by validating retail banking as six-factor structure comprising loyalty, service quality, commitment, trust, switching cost satisf...

This research aims to investigate the process and factors for developing customer loyalty through eservice quality experience. Based on previous studies on e-loyalty and loyalty, we developed an integrated model of e-loyalty antecedent factors by testing the eTailQ scale including website quality, security/privacy, value perception, reliability and customer support which are mediated through tr...