OBJECTIVE This paper reviews how the tobacco industry is promoting its products online and examines possible regulation models to limit exposure to this form of marketing. Opportunities to use new media to advance tobacco control are also discussed and future research possibilities are proposed. DATA SOURCES Published articles and grey literature reports were identified through searches of th...

BACKGROUND Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has identified the range of appeal strategies these industries used to align their products with culturally valued symbols. However, there is very limited research that has investigated the tactics the...

This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects funded by the Australian Seafood Cooperative Research Centre (CRC). This research showed that: 1) the le...

Over the past few decades the tertiary sector has developed from a predominantly inward focussed industry serving public interest to an internationalised and commercially competitive industry. Resulting from this fundamental change is a drive to better understand the most prominent dimensions that impact on internationalisation, more particularly, the expectations and experiences of students. A...

This paper studies dynamic competition in markets characterized by the introduction of technologically advanced next-generation products. Firms invest in new product effort in an attempt to attain industry leadership, thus securing high profits and benefiting from advantages relevant for the success of future product generations. The analysis reveals that when the current leader possesses highe...

One of the most important tools utilized by the marketing research industry is the consumer survey. This self-reported data is the foundation of many currently applied methodologies for measuring the success of marketing campaigns and strategies (Evans & Mathur 2005). As such, suppliers in the marketing research industry rely on the engagement and attentiveness of the individuals who participat...