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Past research shows that consumers tend to equate higher prices with higher value. However, it remains unclear whether consumers of athletic events follow the predictions of equity theory when attributing value to particular teams. We conducted 3 studies to investigate the existence and consequences of a disparity between men’s and women’s college basketball ticket prices. In Study 1, a survey ...
Introduction: This study investigates the effects of cannabinoid agonist WIN55-212-2 on acquisition and consolidation phases of the fear memory extinction and also on anxiety and motor activity. Methods: In this study, we used SPS & S model to induce post-traumatic stress disorder. One week after SPS, to establish a conditioned fear memory, rats received an electric foot shock within shock cha...
Twenty mice (Mus musculus), the second filial generation offspring from a C57BL/6 and DBA/2J cross, received spatial win-shift and win-stay water escape training within a mixed design in which all mice received both types of training. Acquisition under win-shift was superior to win-stay with respect to errorless trials and latencies regardless of the order in which the procedures were experienc...
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