Zusammenfassung Zur Entwicklung neuer Produkte und Dienste binden Unternehmen immer häufiger Kundinnen Kunden in ihre Innovationsprozesse ein. Virtual Reality verspricht für dieses als Co-Creation bezeichnetes Vorgehen viele Vorteile. So können z. B. ein virtuelles Produktabbild untersuchen anpassen, bevor das Produkt tatsächlich produziert wird. Es ist bislang jedoch unklar, wie sich der Einsa...

This paper gives an overview on crowdsourcing and co-curation practices in virtual museums. Engaged nonprofessionals and specialists support curators in creating digital 2D or 3D exhibits, exhibitions and tour planning and in the enhancement of metadata using the Virtual Museum and Cultural Object Exchange Format (ViMCOX). ViMCOX is based on international Lightweight Information Describing Obje...

Recent advances of virtual networking technologies are gradually forcing companies to focus their knowledge management efforts to external knowledge resources, in order to complement their existing knowledge bases, find expertise, but also harness collective intelligence that is dynamically produced in the virtual environment. Access, exchange and co-creation of customer knowledge is of central...

The Virtual Storyteller is a framework for story creation by co-operating intelligent agents. In this framework, a collection of agents is responsible for the creation of different story levels: plot, narrative, and presentation. In the Virtual Storyteller, plots are automatically created based on the actions of autonomous characters whose plot creation is only constrained by general plot requi...

This paper gives an overview on crowdsourcing practices in virtual museums. Engaged nonprofessionals and specialists support curators in creating digital 2D or 3D exhibits, exhibitions and tour planning and enhancement of metadata using the Virtual Museum and Cultural Object Exchange Format (ViMCOX). ViMCOX provides the semantic structure of exhibitions and complete museums and includes new fea...

Inbound marketing focuses on producing relevant, audience captivating, high quality content that attracts consumers towards the online presence of a specific organization, brand or product. This study has been conducted using the online marketing research technique called netnography – a qualitative and interpretive methodology for the study of users in the virtual space. As the virtual medium ...

Leveraged by the advances in communication and information Technologies, producers and consumers are developing a new behavior. Together with the new emerging collaborative manifestations this behavior may directly impact the way products are developed. This powerful combination indicates that consumers will be involved in a very early stage in product development processes supporting even more...