the link between sport and media as a cultural and commercial relationship requires proper management for both industries. because of live broadcast and the possibility to view images, tv has a greatest impact on the link between media and sport. due to the exclusivity of tv in iran and its central role in active life of the public, it requires an investigation into ways that can place tv at th...

the main objective of this article is to present the results of a study on the advertising mechanisms through which cultural values are being represented in commercial ads played in iranian national tv.  in other words, the problematic of this paper resides in the point made clear in the islamic republic of iran's constitutional codes, which emphasize the necessity of considering religious...

The Fraunhofer Institute FOKUS Competence Center Future Applications and Media FAME researches and develops in the fields of interactive smart and social media services, cross-platform applications as well as personalized service offerings. All technical solutions comply with applicable international standards, such as DASH IF, the Open IPTV Forum, HbbTV and W3C. In this context, the theme of t...

This study develops a model for selecting a host for a travel show. First, the proposed model adopts the “Modified Delphi Method” to find out suitable criteria to evaluative hosts of travel shows. Next, the research model applies the “Analytic Hierarchy Process (AHP)” to determine the relative weights of the evaluative criteria, and then ranks the alternatives and selects the optimum host for a...