The purpose of this research is to test the tourist’s perception in the choice of selection a destination under the perspective of Bangladeshi tourism environment. The survey instrument was employed by using convenience sampling procedure on 250 tourists from significant tourist’s destination places from Bangladesh. Exploratory factor analysis (EFA) followed by Confirmatory factor analysis (CFA...

Self-congruity theory proposes that part of consumer behaviour is determined by an individual’s comparison of the image of themselves to the image of a product/brand, or to the stereotype of a typical user of the brand (Sirgy, 1986). Self-congruity models have been used in a variety of product branding applications; however, limited research has been conducted within the service industries. Ser...

Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...

In order to explore the relationship of promotion activities, destination attribute and destination image of Vietnam and find possible solutions, this study uses decision system analysis (DSA) method to develop flowcharts based on three rounds of expert interviews. The interviews were conducted with the experts who were confirmed to directly participate or influence on the decision making that ...

the present study was aimed to study the effective factors on the inbound tourists’ loyalty that have traveled to isfahan. the statistical population of this study includes inbound tourists who have traveled to isfahan in november of 2013. a sample of 200 tourists has been selected from this population. the sampling method was convenience sampling. a self-administrated questionnaire has been us...

extended abstract 1. introduction rural tourism can be defined as the ‘country experience’ which encompasses a wide range of attractions and activities that take place in agricultural or non-urban areas. its essential characteristics include wide-open spaces, low levels of tourism development, and opportunities for visitors to directly experience agricultural and/or natural environments. in the...

This paper represents a pioneer work on the discussion of the effects of the localisation of cultural markers on tourism destination websites on user’s destination image. First, a preliminary research was conducted on 130 sites in order to identify the cultural markers of New Zealand, Chinese and Indian tourism destination sites. Afterwards, an experiment was conducted to investigate the influe...

The paper reviews the literature on destination branding, destination image and reasons for revisiting and recommending. The branding of destinations has gained popularity among city in recent years. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image. Specifically, the current study examines...

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limi...

The purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflexions and research on emotional and symbolical brand relationship . We try to understand how destinations could communicate, using destination ambassadors; in order to better attract travellers. Methodology – this is a theoretical article presenting key conc...