the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...

Objective Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such percept...

Intense global competition in the tourism industry forces destinations to develop strong, unique and competitive destination brands. This is not an easy task since the sector is extremely fragmented and many images are beyond their control. This working paper explores the concept of destination brand communities which provides a platform for facilitating connectivity, trust building and decisio...

The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand awareness, cognitive brand image, and affective brand image. The concept of brand trust is defined in t...

Identifying information sources influential to travel decisions helps tourism planners strategically utilize resources to improve marketing efforts and create a strong destination image. An on-line survey (N=973) on destination brand image research was developed and implemented. The study examined image perceptions of Austria and what level of influence various information sources have on desti...

This study develops propositions for a benchmarking exercise involving SME and tourism destination brands. In order to reveal the role of SMEs at destinations and their role in the destination brand, the tourism production process is analysed. It is suggested to view destinations as virtual service firms (VSF) as this highlights the interdependencies between SMEs, but also allows the descriptio...

there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...