Social commerce, the use of social media in e-commerce, has become increasingly popular in research and practice. As social commerce initiatives are enabled by technologies, their success considerably depends on the ability of companies to select adequate candidates from the available social commerce technologies. However, with the popularity of social commerce, the number of technologies is st...

problem statement: the research's problem lies in the fact that deploying m-commerce technology in jordan represent the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. approach: this research applied tam model using the following variables: perceived trust, perceived usefulness, perceived ease of use, social and cultural ...

With the proliferation of social networking and electronic commerce, social commerce helps people engage in various forms of online social commercial activities through sharing their product or service knowledge and experiences. A better understanding of users’ engagement in social commerce websites thus become increasingly important. Based on the attractiveness theory, this study proposes a re...

Lacking the presence of human and social elements is claimed one major weakness that is hindering the growth of e-commerce. The emergence of social commerce (SC) might help ameliorate this situation. Social commerce is a new evolution of e-commerce that combines the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces the social a...

With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactio...

This study attempts to investigate how culture plays a role in influencing peers’ online shopping intentions in social commerce, conducted in Facebook – a social network site in a cross-national settings. We are interested in studying the moderating effects of the culture factor on the relationship between social interaction and social commerce purchasing intention, and trust; and the mediating...

Lacking the presence of human and social elements is claimed one major weakness that is hindering the growth of e-commerce. The emergence of social commerce (SC) might help ameliorate this situation. Social commerce is a new evolution of e-commerce that combines the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces the social a...

E-commerce is undergoing an evolution through the adoption of Web 2.0 capabilities to enhance customer participation and achieve greater economic value. This new phenomenon is commonly referred to as social commerce, however it has not yet been fully understood. In addition to the lack of a stable and agreed-upon definition, there is little research on social commerce and no significant researc...

This research was designed to theoretically address and empirically examine research issues related to customer’s satisfaction with social commerce. To investigate these research issues, data were collected using a written survey as part of a free simulation experiment. In this experiment, 136 participants were asked to evaluate two social commerce websites using an instrument designed to measu...