Personalization is a strategic tool for product or service differentiation, especially when competition is keen in the market. Many personalization strategies have been developed and realized with this in mind. Little is known about the impact of different personalization strategies, regarding different personalization dimensions on customer retention, however. This has resulted in a lack of co...

This article investigates under which video watch conditions YouTube’s recommender system tends to develop a preference for conspiracy-classified videos. Whereas existing research on so-called filter bubbles and rabbit holes rely non-personalized recommendations standard patterns, this study puts personalization diversified user strategies at the center of its design. 20 authenticated bots have...

To aid professionals in the early assessment of possible risks related to personalization activities in marketing as well as to give academics a starting point to discover not only the opportunities but also the risks of personalization, a ‘Classification Scheme of Personalization Constraints’ is established after the analysis of 24 case studies. The classification scheme includes three dimensi...

An important theoretical undertaking in personalization research is to identify the structure of the multidimensional construct of personalization and to operationalize them in measurable terms. The purpose of this study was to develop and validate measurement scales for personalization by identifying four distinctive personalization archetypes and hypothesizing their respective relationships w...

Reliability is a well-known concern in the field of personalization technologies. We propose the extension of an ontology-based retrieval system with semantic-based personalization techniques, upon which automatic mechanisms are devised that dynamically gauge the degree of personalization, so as to benefit from adaptivity but yet reduce the risk of obtrusiveness and loss of user control. On the...

..............................................................................................................................................................4 WHY TO DEVELOP A MODEL OF PERSONALIZATION FOR ADULT LEARNERS ...................................................................5 WHAT IS A MODEL? .............................................................................................

Purpose – Despite the strong intuitive appeal of personalization (through employees or, increasingly, through the use of software applications), relatively little is known about its role in managing service relationships. This study aims to explore the burgeoning area of technology-mediated personalization and its effects on customer commitment to service relationships. Design/methodology/appro...

Today's increasing information supply raises the need for more effective and automated information processing where individual information adaptation (personalization) is one possible solution. Earlier computer systems for personalization lacked the ability to easily define and measure the effectiveness of personalization efforts. Numerous projects failed to live up to the their expectations, a...