BACKGROUND The increasing prevalence of overweight and obesity poses a major threat to public health. Intervention strategies for healthy food choices potentially reduce obesity rates. Reviews of the effectiveness of interventions, however, show mixed results. To maximise effectiveness, interventions need to be accepted by consumers. The aim of the present study is to explore consumer acceptanc...

Consumer data is asset to organizations. Analysis of consumers’ transactional data helps organizations to understand customer behaviors and preferences. Before organizations could capitalize on these data, they ought to have effective plans to address consumers’ privacy concerns because violation of consumer privacy brings long-term reputational damage to organizations. This paper proposes and ...

Green purchase behavior is the of environmentally friendly products. These decisions are a result many factors which researchers have tried to study in past. The objective this understand green buying behaviour Pakistan and examine that affect behaviour. Some cognitive measures such as perceived consumer effectiveness, environmental knowledge value play an important part shaping attitudes being...

Although many studies on green marketing were conducted, factors influencing consumers toward their purchases, for instance, perceived consumer effectiveness, still need to be explored. This study investigates such as eco-labels, product attributes, and environmental concern about purchases. The surveyed 200 Indonesian students who purchased used Body Shop products. Overall, all the proposed hy...

objective: the main purpose of this study was to investigate the effectiveness of lazarus multimodal psychotherapy (mmt) on perceived stress in individuals with multiple sclerosis (ms). methods: through a quasi-experimental design, forty patients in qazvin city in iran were selected by convenient sampling and then divided into two groups: experimental and control groups. after group assignment,...

This study seeks to identify the extent of usage and perceived effectiveness of various online marketing tools among Business-to-Consumer (B2C) firms in Singapore. The findings reveal that there are some significant differences between the extent to which websites utilize the various online marketing tools and the perceived effectiveness of such tools. Implications of the results are discussed ...

This study empirically examined the informational and normative based determinants of perceived credibility of online consumer recommendations in China. Past literature demonstrated that informational influence is important in affecting reader’s evaluation of incoming information and the effectiveness of a communication. This study extends from the previous Word-of-Mouth studies by including th...