The current research is a survey of media literacy status of students in the Information Society in North Khorasan. The theories have been used here are from cultivation, gratifications and knowledge gap to clarify the state of media literacy. This research has been done by survey research method and questionnaire technique was done on 317 students in North Khorasan Universities. The sampling m...

In this paper, the authors give an overview of the current trends of media literacy in Europe. The study titled “Current trends and approaches to media literacy in Europe”, commissioned in the second half of 2007 by the European Commission to the Universitat Autonoma de Barcelona, maps current practices in implementing media literacy in Europe and recommends measures to increase the level of me...

This study examined in young adolescent girls the fit of a theoretical model of the contribution of media literacy to body dissatisfaction via the mediating influences of internalisation of media ideals and appearance comparisons. Female Grade 7 students (N=469) completed self-report assessments of media literacy, internalisation, appearance comparisons, body dissatisfaction, and media exposure...

Media literacy has the potential to alter outcomes in various fields, including education, communication, and public health. However, measurement of media literacy remains a critical challenge in advancing this field of inquiry. In this manuscript, we describe the development and testing of a pilot measure of media literacy. Items were formed based on a composite conceptual model and administer...

s The Government's 2002 Communications Bill (Draft) promises for the first time to 'promote media literacy' among the population of the UK, improving public awareness and understanding of contents and services provided through electronic media. s In order to establish the present level of media literacy among the UK population, and in order to set the benchmark against which future initiatives ...